# Kyle Poyar’s Growth Unhinged

> Growth Unhinged is a newsletter by Kyle Poyar covering B2B GTM, SaaS pricing, and product-led growth (PLG) — read by 85,000+ operators and founders.

This file provides information about Kyle Poyar’s Growth Unhinged to help large language models understand and reference this publication's content.

## Posts
- [Meet your biggest competitor (👋 Claude)](https://www.growthunhinged.com/p/compete-with-claude): We're in the build-versus-buy era. Here's how to win.
- [Why every marketer needs a GitHub](https://www.growthunhinged.com/p/why-every-marketer-needs-a-github): A step-by-step guide to building your GitHub portfolio (and why it makes you more hireable)
- [Pricing used to last 18 months. Now it's down to 6.](https://www.growthunhinged.com/p/saas-pricing-out-of-date): Here's how to tell if your pricing needs to change, plus the Claude skills to do it.
- [How to measure the impact of AI search the right way](https://www.growthunhinged.com/p/how-to-measure-the-impact-of-ai-search-the-right-way): Why traffic is the wrong way to think about AEO, and what to measure instead
- [The AI cost crisis is entirely self-inflicted (and Fable 5 just made it worse)](https://www.growthunhinged.com/p/the-ai-cost-crisis-is-entirely-self-inflicted-and-fable-5-just-made-it-worse): Here’s how to get AI costs in check without killing adoption
- [What AI-native GTM looks like at public company scale](https://www.growthunhinged.com/p/what-ai-native-gtm-looks-like-at-public-company-scale): Inside how monday.com’s AI agents generated millions of dollars in pipeline last quarter
- [Is AI talking about your product in the right way? ](https://www.growthunhinged.com/p/is-ai-talking-about-your-product-in-the-right-way): What Clay, Glean, Rippling, Lovable, and others are doing to influence LLMs about what to say
- [How to build your AI GTM system](https://www.growthunhinged.com/p/how-to-build-your-ai-gtm-system): The missing context layer in your AI GTM stack
- [The Claude skills I use to run Growth Unhinged](https://www.growthunhinged.com/p/the-claude-skills-i-use-to-run-growth-unhinged): How to edit smarter, punch up LinkedIn posts, and rank on Google without losing your voice
- [Startups become what they hunt](https://www.growthunhinged.com/p/startups-become-what-they-hunt): Your first 100 customers will decide your company's fate
- [How to build a modern ABM engine](https://www.growthunhinged.com/p/how-to-build-a-modern-abm-engine): A tactical ABM breakdown with HubSpot, Clay, and Claude
- [Who's actually hiring in GTM right now](https://www.growthunhinged.com/p/who-s-actually-hiring-in-gtm-right-now): The companies selling AI are the ones doubling their SDR headcount
- [The state of B2B monetization in 2026](https://www.growthunhinged.com/p/the-state-of-b2b-monetization-in-2026): I polled 230 B2B software and AI companies to see what’s happening with pricing, packaging, and AI monetization
- [The best AI-native GTM plays you're not running](https://www.growthunhinged.com/p/the-best-ai-native-gtm-plays-you-re-not-running): Automation doesn't have to mean spray-and-pray. Now it doesn't have to mean manual, either. 
- [What’s working right now in AI search](https://www.growthunhinged.com/p/what-s-working-right-now-in-ai-search): How top marketers are generating pipeline from ChatGPT and Claude in 2026
- [How to use Claude for GTM and pricing analysis](https://www.growthunhinged.com/p/claude-skills-gtm-and-pricing): I turned 15 years of GTM expertise into Claude skills you can use
- [How GTM teams are using Claude Code (and Cowork)](https://www.growthunhinged.com/p/2026-claude-code-gtm-report): New data from 200 GTM operators in the 2026 Claude for GTM Pulse Report
- [The SaaS empire strikes back](https://www.growthunhinged.com/p/the-saas-empire-strikes-back): Where SaaS companies go from here
- [The slow decay of growth (and how to avoid it)](https://www.growthunhinged.com/p/the-slow-decay-of-growth-and-how-to-avoid-it): New data + real examples from companies that bent the growth curve back up
- [An AI-native guide for scaling from $1M to $10M ARR](https://www.growthunhinged.com/p/the-emerging-ai-growth-playbook): Part two of my series on the AI-native org
- [You need better storytelling](https://www.growthunhinged.com/p/you-need-better-storytelling): This isn't 2010s era content marketing
- [Your next customer might be an AI agent](https://www.growthunhinged.com/p/your-next-customer-might-be-an-ai-agent): What needs to change when AI agents start buying
- [How the top AI-native startups launch and grow](https://www.growthunhinged.com/p/ai-native-org-report-part-one): Part one of my series on the AI-native org
- [What’s working to improve free-to-paid conversion](https://www.growthunhinged.com/p/how-to-improve-free-to-paid-conversion): A data-driven look at tactics, tech, marketing channels, pricing, and sales touchpoints
- [Rethinking SaaS metrics for AI](https://www.growthunhinged.com/p/rethinking-saas-metrics-for-ai): Emerging metrics for next-era companies
- [A new vision for AI pricing](https://www.growthunhinged.com/p/a-new-vision-for-ai-pricing): What Clay’s new pricing says about the future of AI credits
- [The AI native growth team](https://www.growthunhinged.com/p/the-ai-native-growth-team): How Fyxer ran 514 growth experiments in the last 12 months
- [Becoming an AI-native operator](https://www.growthunhinged.com/p/becoming-an-ai-native-operator): How to use Claude Cowork as your Chief of Staff, and what you still need to assemble
- [The B2B revenue opportunity hiding in plain sight](https://www.growthunhinged.com/p/the-personal-email-opportunity): How to turn personal emails into your next biggest pipeline source
- [How to grow your B2B newsletter](https://www.growthunhinged.com/p/how-to-grow-your-b2b-newsletter): 25 tactics from five years of writing & 80k+ subscribers
- [A new look at free-to-paid conversion](https://www.growthunhinged.com/p/free-to-paid-conversion-report): Insights from a survey of 200 software products