The state of B2B monetization in 2025

Introducing new data from 240 software and AI companies

The appetite for new, disruptive pricing models is higher than ever before. Software companies are realizing they can't solely rely on flat-rate or seat-based subscriptions in an age of AI, automation and APIs where value is disconnected with how many people are logging in.

But interest in disruptive pricing models doesn't always translate into adoption. And interest doesn't mean folks will accept new ways of buying. That left me wondering: what’s really going on with software monetization?

With your help, I've spent the past three months investigating the latest in SaaS and AI monetization. And I've collected data from more than 240 software companies. This wouldn’t be possible without the help of Growth Unhinged readers — THANK YOU!

You can read the full 35 page State of B2B Monetization report here. In today’s newsletter, I’ll unpack the six biggest takeaways that stood out to me:

1. Seats and flat-rate pricing are increasingly under threat.

2. As AI continues to gain traction, hybrid has b…