19 Comments
User's avatar
Hans-Jörg Roser's avatar

This is, by far, the best article on the topic of GTM i read YTD! thanks a lot. I use Deep Research a lot, e.g. for market research and positioning. But still I got a lot of new ideas from your article!!! Thanks for that!

Expand full comment
Torsten Walbaum's avatar

Wow, thanks so much! Would love to hear some of the detailed use cases or prompts you’ve been experimenting with.

Expand full comment
Stanley Ojadovwa's avatar

A very detailed and insightful article on AI & GTM research. Thanks for sharing .

Expand full comment
Shivang's avatar

love it especially the examples

Expand full comment
Torsten Walbaum's avatar

Glad you found the examples helpful! I have a hard time trusting posts on AI that don’t “show their work”, so I always try to show real examples and include the actual prompts and outputs.

Expand full comment
Alex Giuseppe Ispas's avatar

This is super useful! Really looking forward to applying this!

Expand full comment
Torsten Walbaum's avatar

Let me know how it goes! The 5 examples are just scratching the surface, but the prompt template should be flexible enough to do tons of other things as well.

Expand full comment
molly's avatar

Asking for any clarifying questions at the end of the prompt has also helped me provide more context and improve the quality of output

Expand full comment
Momentum Ben's avatar

Thanks so much for sharing. Torsten, I was trying to use agent mode to study one of my competitors' LinkedIn ads library, but it says it's blocked by the robots.txt file on LinkedIn. Are you able to get past that?

Because I feel like this rule was implemented a year ago, so I was curious how you got past that.

Expand full comment
Torsten Walbaum's avatar

Interesting, I’ll look into this later. I watched my agent do this multiple times live, and he (it?) navigated the library without problems. I’ll get back to you

Expand full comment
Suhrab Khan's avatar

This is an excellent breakdown of Deep Research for GTM!

Expand full comment
Synthisizer's avatar

Wow. Thanks for sharing!!

Expand full comment
itsprekshap (Tech Unchained)'s avatar

This is really a deep research on the deep research tool. I have been using deep research tool for quite sometime but the things you have outlined are something I think are really helpful and will definitely use in my deep research every time. Thanks for such an insightful article.

Expand full comment
Ali Mamujee's avatar

This is amazing Torsten and Kyle. Thanks for sharing. Added to my swipe files.

Expand full comment
Marco Laucelli's avatar

This is great, thanks! I'm following a very similar approach to use Deep Research for non-fiction literary writing, with some minor changes. I'm sharing the process in my blog.

I start by asking AI to explore a topic from one - or few - inicial references that may have triggered my interest on the topic. I ask AI for a summary of these initial papers and from that to explore the topic's ecosystem in order to find and update relevant sources based on quality criteria. As a part of this task I specifically ask AI to identify lines of thoughts that may have alternative positions on the topic to make sure I get the whole picture/debate and avoid bias to the postulates of the initial references. As a result, I get a research brief.

I manually annotate this initial research brief, to specifically identify statements and arguments that I may require to investigate in more detail, and use this annotated research brief as context for the deep research plan.

Then I ask for a research plan as you suggest, based on source quality and proper representation of relevant disagreeing voices plus my annotated tasks. I use this plan for the final deep research job.

While I'm quite satisfied with the results (some examples in my posts), my main issue is to keep references and citations coherent along the process. Claude and GEMINI struggle very much with this. Any thoughts? Thanks!!!

Expand full comment
Jim Amos's avatar

All the steps, caveats, massaging techniques etc required to get this working is exhausting. Are you sure you're saving much time or are you too impressed with your own cleverness and not realizing that it's just as time consuming? You might as well open google, look for some good sources, plan your own research and then write it up, with the added bonus that you won't be training your brain to be lazy and normalizing instant results in your workplace to the point where your boss expects 10x the work in less time and for less pay.

Expand full comment
Baron58's avatar

So what you’re really saying is you figured out how to google properly. 🫡

Expand full comment
Torsten Walbaum's avatar

I think an agent reviewing an ad library and summarizing its findings, or writing a detailed step-by-step guide, goes way beyond googling 🫡

Expand full comment
MT's avatar
Sep 1Edited

Thanks for article on AI for GTM.

One of most boring tasks of GTM (according to me alone) is provisioning user to 5 different tools and removing access from same five different tools. As a first step used SSO which is amazing in saving time as well as maintaining single password. Any suggestions to go step further to automating (not an expert on SCIM)

Expand full comment