Free-to-paid conversion at scale

The gist: smart trials at Coefficient

Welcome back to the fourth edition of The Gist by Growth Unhinged!

The Gist is my attempt to get to the point — highlighting concrete ways to grow faster 🚀 and do more with less 🤑. It’s a break from my regular long-form newsletter, delivered during Growth Unhinged off-weeks. You can catch up on the first three editions here:

• In-product experiments

• Usage paywalls

• Interactive demos

PLG companies are constantly thinking about how to deliver value before they capture it. Coefficient takes an unconventional approach with what you could call a smart trial, pairing smart automation with a human sales touch.

Let’s dive in 👇