How to run a pricing project

Pricing doesn't *have* to be a mystery

👋 Hi, I’m Kyle and welcome to my newsletter, Growth Unhinged. Every other week I I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on SaaS pricing, Product Led Growth, public company benchmarks, and much more.

It’s hard to find a SaaS company that isn’t revisiting their pricing right now.

This is certainly a good time to think about how to use pricing changes to help accelerate revenue growth. Companies are newly flush with VC funding, have ambitious revenue targets to hit, and have a precious window ahead of Q4 when they can focus on strategic initiatives.

Here’s the rub: the average SaaS company doesn’t have anyone on their team who’s an expert in pricing, let alone a dedicated pricing function.

Companies are then left with a tough choice. Do they try to run a pricing project in-house with their existing team, knowing that it might not produce the optimal outcome? Or do they outsource pricing to an external consultant, which may take months to compl…