👋 Hi, I’m Kyle and welcome to my newsletter, Growth Unhinged. Every other week I I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on SaaS pricing, Product Led Growth, public company benchmarks, and much more.
It’s hard to find a SaaS company that isn’t revisiting their pricing right now.
This is certainly a good time to think about how to use pricing changes to help accelerate revenue growth. Companies are newly flush with VC funding, have ambitious revenue targets to hit, and have a precious window ahead of Q4 when they can focus on strategic initiatives.
Here’s the rub: the average SaaS company doesn’t have anyone on their team who’s an expert in pricing, let alone a dedicated pricing function.
Companies are then left with a tough choice. Do they try to run a pricing project in-house with their existing team, knowing that it might not produce the optimal outcome? Or do they outsource pricing to an external consultant, which may take months to complete and set them back $150,000-$500,000 in fees?
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