This is exactly the kind of thinking PMs need to embrace—owning more of the full stack, from R&D to GTM. I’ve been encouraging product leaders to think beyond specs and sprint planning, and start automating user discovery, qualification, and even experimentation like this. In the relm of "you can build anything", the discovery part becomes way more critical. AI agents don’t just scale execution—they collapse the distance between insight and action.
relay is giving some LinkedIn-related features that n8n doesn't like fetching LinkedIn posts of someone. Love the idea of running a whole organisation with just AI, me myself just being that "human" in loop.
This is so cool and it’s only the beginning! Each of these tasks are so simple but they provide value because they’re layered on top of one another and turned into a workflow. Thanks for sharing!
Really appreciated this post, Kyle, especially your point about how AI agents could shift the boundary between marketing and sales. That struck a chord.
It’s easy to get caught up in lead volume when what we really need is better qualification, smarter handoffs, and a flywheel that actually respects the buyer journey.
I wrote something recently on that shift from funnel thinking to a more momentum-driven sales process, especially relevant for technical founders navigating noisy markets. Adding it here in case it contributes to the conversation:
Completely agree, the real opportunity isn’t just in adopting new tools but in rethinking how we build trust and shape each customer moment.
What stood out most was your focus on agents as brand stewards. When marketing shifts from pushing messages to creating thoughtful, interactive experiences, it transforms curiosity into genuine connection.
It’s not only about speed or automation but its also about respecting every question and turning each interaction into something memorable.
I appreciate how clearly you captured this shift. It feels like an invitation to design marketing that listens as deeply as it speaks.
Appreciating the capabilities of AI agents to research and create content, what is the endgame? And I don't mean the endgame *for me* but the endgame in general.
We'll have agents generating and publishing content, then researching for more, and feeding themselves with increasing volumes of generated content to produce even more of that.
Now, the big question: who will consume all that content?
Doesn't it sound like a tactic that may work only short-term, before everyone else starts doing the same? And then, well, we'll just stop trying to cope with all that noise, and abandon any pretense of *content consumption*.
How well will the content generation strategies work then?
Great post - great to see AI in action instead of generic posts. When you where doing the research with relay.app, did you document what any of these flows would cost. They have pricing on the website but it would be great to see what one of these flows would cost in AI credits. Again, thanks for the great post and research, very useful.
This was amazing and insightful to read. To know that this app could so much people really need to know about it.
Very compelling piece to challenge new thinking. Appreciated - thank you!
This is exactly the kind of thinking PMs need to embrace—owning more of the full stack, from R&D to GTM. I’ve been encouraging product leaders to think beyond specs and sprint planning, and start automating user discovery, qualification, and even experimentation like this. In the relm of "you can build anything", the discovery part becomes way more critical. AI agents don’t just scale execution—they collapse the distance between insight and action.
relay is giving some LinkedIn-related features that n8n doesn't like fetching LinkedIn posts of someone. Love the idea of running a whole organisation with just AI, me myself just being that "human" in loop.
Good insight 😃. Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Sure!
Many thanks !!!
This is so cool and it’s only the beginning! Each of these tasks are so simple but they provide value because they’re layered on top of one another and turned into a workflow. Thanks for sharing!
Thank you very much for this insightful breakdown!
Hugely actionable, and a must-use strategy.
Wonder how long it took to set up all these up? But I'm guessing the time savings and efficiencies gained must the through the roof
Really appreciated this post, Kyle, especially your point about how AI agents could shift the boundary between marketing and sales. That struck a chord.
It’s easy to get caught up in lead volume when what we really need is better qualification, smarter handoffs, and a flywheel that actually respects the buyer journey.
I wrote something recently on that shift from funnel thinking to a more momentum-driven sales process, especially relevant for technical founders navigating noisy markets. Adding it here in case it contributes to the conversation:
👉 https://open.substack.com/pub/engsales/p/from-funnels-to-flywheels?r=jhbvp
Thanks for pushing this conversation forward subscribed and following!
How did you set up all these apps ? Can we get the workflows ?
Completely agree, the real opportunity isn’t just in adopting new tools but in rethinking how we build trust and shape each customer moment.
What stood out most was your focus on agents as brand stewards. When marketing shifts from pushing messages to creating thoughtful, interactive experiences, it transforms curiosity into genuine connection.
It’s not only about speed or automation but its also about respecting every question and turning each interaction into something memorable.
I appreciate how clearly you captured this shift. It feels like an invitation to design marketing that listens as deeply as it speaks.
Very interesting and insightful.
I'm going over to relay.app to check into this app for my own marketing needs.
thank you for this!
Appreciating the capabilities of AI agents to research and create content, what is the endgame? And I don't mean the endgame *for me* but the endgame in general.
We'll have agents generating and publishing content, then researching for more, and feeding themselves with increasing volumes of generated content to produce even more of that.
Now, the big question: who will consume all that content?
Doesn't it sound like a tactic that may work only short-term, before everyone else starts doing the same? And then, well, we'll just stop trying to cope with all that noise, and abandon any pretense of *content consumption*.
How well will the content generation strategies work then?
Great post - great to see AI in action instead of generic posts. When you where doing the research with relay.app, did you document what any of these flows would cost. They have pricing on the website but it would be great to see what one of these flows would cost in AI credits. Again, thanks for the great post and research, very useful.
Nutrient rich food for thought. Thank you Kyle!