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Product release velocity is, well, dizzying.
I simply can’t keep up with new launches for even my favorite products (although I do make an exception for a good MCP). I don’t think I’m the only one feeling this way.
The rise of AI coding tools compressed shipping timelines. The rest of us – marketing, sales, CS, customers – are trying to catch up.
But companies like Rippling, Notion, and Profound are bucking the trend, turning product releases into one of their most powerful growth levers.
Rippling saw AI revenue growth of 121% on the back of new products including an AI analyst, AI spend console, MCP, and agent identity management.
Notion keeps ripping with AI now counting for 60% of their business (3x year-over-year).
Profound grew 100x last year and transformed from AI prompt tracking into an agentic marketing platform.
Up today: inside the winning product launch playbooks behind Rippling, Notion, and Profound from the marketing leaders who built them.
Special thank you to John Hurley (marketing leader at Notion), Ben Pollack (senior director of marketing at Rippling), and Trevor Pyle (head of marketing at Profound) for sharing their insights.
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