Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction.
Founded in 2012, Typeform was an early pioneer in product-led growth. A few stats:
Serves 125,000+ paying customers and more than 500 million digital interactions
Reportedly reached $70 million ARR in 2021 as they announced a $135 million Series C
Grows organically with 80% of new customers signing up from word-of-mouth or product virality
And the business isn’t showing signs of slowing down.
The company just announced formless by Typeform, a generative AI-powered tool for creating form experiences through a conversational interface. This is just the latest act of creative self-destruction powered by Typeform Labs, Typeform’s part incubator, part playground focused on the application of AI.
I caught up with Typeform co-founder David Okuniev at Point Nine’s Founder Summit in Spain. David served as co-CEO until 2018 and now leads Typeform Labs. He opined on how Typeform attracted its first 1,000 users, the role of product-led growth (PLG) in the company’s early days, and his innovation process (or lack thereof) for rapidly building new products at Typeform Labs.
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