Typeform’s viral growth – and its disruption?

🔥 Co-founder David Okuniev on Typeform's innovation process and why user experience is everything now

Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction.

Founded in 2012, Typeform was an early pioneer in product-led growth. A few stats:

• Serves 125,000+ paying customers and more than 500 million digital interactions

• Reportedly reached $70 million ARR in 2021 as they announced a $135 million Series C

• Grows organically with 80% of new customers signing up from word-of-mouth or product virality

And the business isn’t showing signs of slowing down. 

The company just announced formless by Typeform, a generative AI-powered tool for creating form experiences through a conversational interface. This is just the latest act of creative self-destruction powered by Typeform Labs, Typeform’s part incubator, part playground focused on the application of AI.

I caught up with Typeform co-founder David Okuniev at Point Nine’s Founder Summit in Spain. David served as co-CEO until 2018 and now leads Typeform Labs. He opined on how Typeform attracted its first 1,000 users, t…