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Bernardo Castro's avatar

Hi Kyle,

In June 2020, we updated Bybrand's (https://www.bybrand.io) pricing to usage-based, after reading the: https://openviewpartners.com/blog/revisit-your-pricing/ (item 9)

We previously used a package plan, which was not fair.

At first, it may seem that the change to a use-based system is financially bad for Bybrand. But, not! Usage-based is a win-win, fair, and value-adding model. Now, when I was reading the Usage-based pricing 2.0, I make sure we did the right thing.

Thanks.

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Seb's avatar

Hey Kyle - great article, it inspired me to do a writeup on usage-based pricing too:

https://techlifetravels.substack.com/p/the-rising-tide-of-usage-based-pricing

Totally agreed on the Customer Success part, I also think that Product & Product Marketing has a large part to play too. With usage-based companies, it is important to have solid reporting in the platform to help customers monitor their usage. In the same way that usage makes it easy to get started, it can also blow out, which can be a big problem. I also think about the product documentation that is super important in ensuring customers understand the cost levers in what drives the billing metric.

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