Why you should give away your features

Please 👏 stop 👏 gating features that make your customers successful

👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on SaaS pricing, product-led growth, public company benchmarks, and much more.

I don’t know who needs to hear this, but your feature gating has probably gone too far.

Ask yourself: is your entry-level plan good enough for the customers you want to attract? There’s a very real possibility that you’re not giving *enough* away for free.

It’s time to stop gating the features that make your customers successful. Doing so artificially constrains your ability to embrace both product-led growth (PLG) and usage-based pricing (UBP). If nobody can get value out of your entry-level product, why offer it in the first place?

Let’s dive in before I get cancelled 🤣.

How we got here

As a recovering pricing consultant, I understand the logic behind charging more for your most premium, ROI-generating features. It helps you fund add…