👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on product-led growth, pricing, benchmarks, and much more.
PLG is rapidly becoming mainstream in how folks build generational software companies.
To be clear: we’re very much in the early innings of PLG. Despite the explosion in popularity, still only 30% of the up-and-coming startups we see have a working PLG motion and fewer still truly embrace the principles of PLG at their core.
But today’s generational companies are starting to push PLG even further. They seamlessly blend a product-led growth strategy with connected API-first products, highly composable user experiences, usage-based pricing (UBP), and community-led brands.
In short, they’re redefining what it means to be PLG. And it's way more than just a introducing a free trial.
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