You’d be forgiven for missing Similarweb’s IPO in May of 2021. 

While Similarweb IPO-ed at a $1.6 billion valuation—no small feat—the company did so amongst IPOs from SaaS giants UiPath (April 2021), Procore (May 2021), and monday.com (June 2021). It was during a time of unprecedented unicorn creation when roughly 40 companies a month were raising capital at a $1B+ valuation.

But this is a growth story you won’t want to miss.

Founded by Or Offer in 2007 (who was then only 24 years old), Similarweb shines light on the digital landscape and provides comprehensive market insights for digital marketing, sales, investing, and eCommerce use cases.

The company had humble beginnings, raising modest amounts of outside capital in its early years. They’ve since become a pioneer in applying product-led growth to sell into enterprise customers, turning into an emerging PLG powerhouse along the way. Some quick stats courtesy of Similarweb’s most recent investor presentation:

I had a chance to sit down with Maoz Lakovski, chief business officer at Similarweb. Maoz joined seven years ago to build Similarweb’s strategy practice and has played an integral role in the company’s ongoing growth. We unpacked Similarweb’s growth story and the lessons learned along the way. 

Maoz shared crucial insights about how Similarweb built an “inbound machine” driven by ungated free tools at the top of the funnel, why they’ve adopted a reverse-trial pricing model, and how they pair sales and PLG for enterprise growth.