Your guide to Webflow’s $4B PLG engine
How Webflow pairs self-service and sales for rapid growth
👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on product-led growth, pricing, benchmarks, and much more.
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of:
$100 million in annual recurring revenue (ARR)
200,000+ customers
$4 billion valuation
$120 million in fresh Series C funding
The company provides an all-in-one platform for designers and developers to build a professional, bespoke website without writing a single line of code. Webflow has many of the same features of the OG website builder WordPress, but without the overhead of security issues, making it easy for companies of all sizes to create an agile and modern website.
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