The evolution of Miro's user onboarding
Why big investments didn't stick, and smart iterations won
👋 Hi, it’s Kyle from OpenView. Welcome to another free edition of Growth Unhinged, my newsletter that explores the unexpected behind the fastest-growing startups.
I’ve long looked up to Miro — the visual collaboration company valued at $17.5B — as one of the absolute best PLG businesses. Their user onboarding is particularly 🔥 and is emulated by companies large and small.
But I never knew the story behind how and why Miro’s user onboarding has changed. Kate Syuma, Head of Growth Design, joins the newsletter and reflects on their evolution from 2017 (50 people) to present day (1,800 people).
🎁 Want to go deeper into user-centric PLG with Kate? Join her new interactive course on Maven and get $100 off with code KYLExMAVEN. (Explore the full Growth Unhinged x Maven collection here.)
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