Thanks for the question Yoav! There are plenty of ways of attracting users for interviews, will share some of them here:
📌 Existing users: We have a flag "subscribe to research activities" and we can reach out to these users from our base directly.
📌 Non-users: to eliminate the bias and make it more insightful, you also need to talk to relevant people who are not using the product yet. Before we had established a research team, we we doing that through relevant Slack communities and as Miro had a good "word of mouth" presence, we managed to collect a lot of respondents fast.
📌 Survey → Interview: Another way to collect more information before interview is to run a survey and add a question in the end "Are you open for 30-min interview?". This allows us to make it more targeted and personalized.
The cadence of 2-3 per week requires time from the team, however, the user recruitment can be automized through UserTesting.com / Internal Panels in Slack Groups / NPS survey respondents, depending on your needs 😉
Thanks Eugene for pushing that vision forward 🚀 I remember these days and it was a lot of fun and challenge in combination with great learnings as a result!
Interesting article. I am curious to know if Miro narrowed down the target user segment. Was there any time when Miro thought of pivoting in terms of target audience?
Thank you for sharing the learning and insights, Kate and Kyle!
My team got really engaged with your post and we are using Miro intensively in our company. I would love to ask you a question and hear your thoughts:
We have a small company, 50 employees, and are running for 10+ years. We have a product onboarding set, using Mixpanel to track metrics and our team is keen on every product framework, and analysis. Still, we are struggling with finding the Aha moment and optimizing engagement for the first weeks.
I've reflected if we are over-optimizing things, while having a more fundamental issue in place, like Setup issues, that prevent users from getting to the Aha-moment.
Hi Gustavo! Thank you for the question — "Set-up → Aha" transition is quite challenging, and if the volume of users allows you that, I would suggest not only fixing fundamental issues (which is a must-have), but also running a set of tests targeted towards "aha" specifically with 2+ iterations.
Next week I will share a comprehensive Onboarding report that includes an analysis of 80+ companies — stay tuned on my Substack! katesyuma.substack.com
Makes a lot of sense. We will check for optimizations on the set-up while experimenting with initiatives to find Aha moments. Thanks for the insights, I will stay tuned!
Thanks for sharing Kyle and Kate. This was super well written and interesting.
@Kate - I was curious how you reached out to users for user interviews. Is it only through paid platforms or did you reach out to random real users?
Any tips on how to create a cadance of 2-3 per week?
Thanks!
Thanks for the question Yoav! There are plenty of ways of attracting users for interviews, will share some of them here:
📌 Existing users: We have a flag "subscribe to research activities" and we can reach out to these users from our base directly.
📌 Non-users: to eliminate the bias and make it more insightful, you also need to talk to relevant people who are not using the product yet. Before we had established a research team, we we doing that through relevant Slack communities and as Miro had a good "word of mouth" presence, we managed to collect a lot of respondents fast.
📌 Survey → Interview: Another way to collect more information before interview is to run a survey and add a question in the end "Are you open for 30-min interview?". This allows us to make it more targeted and personalized.
The cadence of 2-3 per week requires time from the team, however, the user recruitment can be automized through UserTesting.com / Internal Panels in Slack Groups / NPS survey respondents, depending on your needs 😉
Thanks Kate!
Thank you for the shout-out! ❤️
Building the Miro Activation experience was quite a journey.
I take 100% responsibility for tanking (gracefully) the “Robo-Collaboration” big bet.
Huge Kudos to Matheus Mello on cracking the Aha Moment.
The entire team is just awesome! 😎
Viktoria Kharlamova, Kate Lya, and Henrique Koller and others.
Thanks Eugene for pushing that vision forward 🚀 I remember these days and it was a lot of fun and challenge in combination with great learnings as a result!
Interesting article. I am curious to know if Miro narrowed down the target user segment. Was there any time when Miro thought of pivoting in terms of target audience?
Thank you for sharing the learning and insights, Kate and Kyle!
My team got really engaged with your post and we are using Miro intensively in our company. I would love to ask you a question and hear your thoughts:
We have a small company, 50 employees, and are running for 10+ years. We have a product onboarding set, using Mixpanel to track metrics and our team is keen on every product framework, and analysis. Still, we are struggling with finding the Aha moment and optimizing engagement for the first weeks.
I've reflected if we are over-optimizing things, while having a more fundamental issue in place, like Setup issues, that prevent users from getting to the Aha-moment.
What are your thoughts on this?
Hi Gustavo! Thank you for the question — "Set-up → Aha" transition is quite challenging, and if the volume of users allows you that, I would suggest not only fixing fundamental issues (which is a must-have), but also running a set of tests targeted towards "aha" specifically with 2+ iterations.
Next week I will share a comprehensive Onboarding report that includes an analysis of 80+ companies — stay tuned on my Substack! katesyuma.substack.com
Makes a lot of sense. We will check for optimizations on the set-up while experimenting with initiatives to find Aha moments. Thanks for the insights, I will stay tuned!
Glad you found it useful, Kimia!