11 Comments
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George Chasiotis's avatar

Well done, Emilia. That's a great piece of content.

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Lane Laguisma's avatar

Beautiful article. What stood out to me is the importance of the MarkOps person to understand performance marketing too. It complements the strategy

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Nathan Wright's avatar

I read this on Kyle Polar’s newsletter. Great work here. This was such a great read. I’m sure it took a lot of time to put together and I appreciate you for sharing it with everyone.

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Prathamesh Adep's avatar

Thanks for sharing your ABM journey and giving such deep insights.

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Mika Reyes's avatar

wow great article! thanks for sharing! surprised at how you had to cobble together so many tools to make it all happen. curious if there was a reason you didnt choose to use tools like 6sense/demandbase?

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Angelina Yang's avatar

If factor in the team cost, would the ROI ratio drop significantly (from $12 pipeline at $1 cost)?

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Emilia Korczynska's avatar

Hey Angelina, yes of course the team costs were not factored in, but not all the team members working on this were working on ABM full time - in fact, just 1 was...so hard to really calculate it based on the % of their time spent on this.

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Prabhu Dayal Sahoo's avatar

Amazing article. I was curious to know what was the ACV for this ABM customer segment.

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Emilia Korczynska's avatar

Hey Prabhu, our target was > $25k, we got around $40k! :)

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Unsinkable_Sam's avatar

Any centralized data warehouse (ex: Snowflake) that you are consolidating everything into to enrich the data and then running models on?

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Emilia Korczynska's avatar

No, we're not at this stage of sophistication yet :)

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