I read this on Kyle Polar’s newsletter. Great work here. This was such a great read. I’m sure it took a lot of time to put together and I appreciate you for sharing it with everyone.
wow great article! thanks for sharing! surprised at how you had to cobble together so many tools to make it all happen. curious if there was a reason you didnt choose to use tools like 6sense/demandbase?
Hey Angelina, yes of course the team costs were not factored in, but not all the team members working on this were working on ABM full time - in fact, just 1 was...so hard to really calculate it based on the % of their time spent on this.
Well done, Emilia. That's a great piece of content.
Beautiful article. What stood out to me is the importance of the MarkOps person to understand performance marketing too. It complements the strategy
I read this on Kyle Polar’s newsletter. Great work here. This was such a great read. I’m sure it took a lot of time to put together and I appreciate you for sharing it with everyone.
Thanks for sharing your ABM journey and giving such deep insights.
wow great article! thanks for sharing! surprised at how you had to cobble together so many tools to make it all happen. curious if there was a reason you didnt choose to use tools like 6sense/demandbase?
If factor in the team cost, would the ROI ratio drop significantly (from $12 pipeline at $1 cost)?
Hey Angelina, yes of course the team costs were not factored in, but not all the team members working on this were working on ABM full time - in fact, just 1 was...so hard to really calculate it based on the % of their time spent on this.
Amazing article. I was curious to know what was the ACV for this ABM customer segment.
Hey Prabhu, our target was > $25k, we got around $40k! :)
Any centralized data warehouse (ex: Snowflake) that you are consolidating everything into to enrich the data and then running models on?
No, we're not at this stage of sophistication yet :)