Aha!’s bootstrapped journey to $100M+ in ARR

Danny Archer - Aha!’s employee #4 - on PLG and PLS

Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In Growth Unhinged, I’ve had a chance to feature impressive bootstrapped PLG stories from the likes of Hotjar (scaled to $50M+ ARR) and Uscreen (scaled to $20M+ ARR). 

My next guest has a story that’s perhaps even more impressive.

GTM Leader Danny Archer has scaled teams across all customer org functions including sales, success, and support. He recently wrapped up a 7+ year stint at Aha!, maker of the world’s #1 product development software. Some fast facts about Aha!:

• Surpassed $100 million in ARR as of March 2022

• Self-funded, profitable, and 100% remote

• Adopted by over 700,000 users

• Makes three core products (Roadmap, Ideas, and Develop) along with two paid education programs (Aha! Certification and Aha! PM Certification)

Keep reading for Danny’s 🔥 insights into building an inbound free trial machine, monetizing enterprise customers, and pairing PLG with sales-as…