Are we ready for AI sales reps?

RB2B replaced a sales-assist team with an AI avatar. Here’s what happened.

👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.

---

I’ve been fascinated by emerging AI use cases for go-to-market. Folks are vibe coding ROI calculators, quickly spinning up lead magnets, hiring AI agents for marketing, and running signal-based GTM plays. The use cases are endless, and a bunch of fun.

But very few are suggesting AI as a replacement for salespeople. Remember, for example, how Salesforce said they’re actually hiring 2,000 more salespeople to sell AI?

Well, there’s an outlier: Adam Robinson, the outspoken founder and CEO of RB2B, which helps de-anonymize website traffic to convert them into high-value leads. Adam has grown RB2B to $5.5M ARR with three people (down from five at the beginning of June). His goal is to bootstrap to $10M ARR as profitably as humanly possible.

Adam recently ran an experiment to replace RB2B’s two person sales-assist team with a $99 per month AI avatar trained to respond to inbound requests from prospects. The AI avatar, which is also a clone of Adam, had 1,683 (!) conversations in its first 22 days, and with surprisingly good answers. I sat down with Adam to get the full unfiltered story of what happened.

---

An on-demand rep for anyone who wants to ‘contact sales’

Meet the Adam Clone. It’s an AI avatar that lives on the public-facing side of RB2B’s website, designed to handle what a sales-assist rep would normally do: respond to inbound interest, answer common questions, and move people toward purchase. Think of it as an AI-powered “Contact Sales” button available 24x7 without the two-day wait for a reply.

This is distinctly not customer support chat. Adam draws a hard line: once someone becomes a customer, they interact with Fin (Intercom’s AI, profiled earlier), which is better suited for RB2B’s troubleshooting and post-sale help. The Adam Clone was made with Delphi and exists purely to accelerate new sales conversations, especially for the prospects who already have an affinity for Adam through his LinkedIn #influencer content.

So what does the avatar actually handle? 90% of what buyers ask falls into six topics:

• Can I get a demo?

• How does pricing work?

• Do you have SOC 2 docs?

• Will I need to update my privacy policy for GDPR?

• Does this work outside the U.S.?

• If I have 10,000 visitors, how many credits do I need?

Here’s an example of what this looks like in practice:

Prospect: I blew through 1000 credits in 4 days. I need custom pricing.

AI avatar: Alright, if you burned through 1,000 credits in just 4 days, that’s a pretty heavy usage rate. Let’s break it down:

1. Estimate Monthly Usage: If you’re using 1,000 credits every 4 days, that’s roughly 250 credits per day. Multiply that by 30 days, and you’re looking at around 7,500 credits per month.

2. Pricing Overview: For RB2B Pro, pricing scales based on the number of credits you need. You can check the detailed pricing here: [LINK]. For bulk credits (like 7,500/month), you’ll get a discounted rate when you go annual. If you’re unsure about committing to annual, you can always start monthly and adjust as needed.

In the first three weeks, the AI avatar handled 304 demo requests, 98 SOC2 docs, and 16 custom pricing quotes. (As an aside, it can’t actually deliver a demo yet. The avatar currently sends people to a pre-recorded demo video on YouTube. Adam would love to see the AI avatar ask qualifying questions, then personalize the demo experience for each prospect.)

---

Rethinking a broken sales-assist motion