love it. 1) it reminds me of Linear and makes me wanna try Clay for its focus on UI 2) what a pivot from self-serve pro-sumer to teams and 3) nice to see their journey and month-1 retention curves.
Lovely overview, simple language and fun to read :)
I would be happy to here similar stories, but I’m curious to get more ‘juicy’ details - pricing for initial users for example, and some more metrics like the retention one (for example, did the switch to focus on teams affect the standalone users?).
This part is for Matthew - I went to check the pricing, and saw a free version, and $10 per month version. The free sounded good for starters, with 1000 contacts. I downloaded an app, and when I started the onboarding there were neither of the plans - only a 14 day trial for a $20 per month plan.
This made me a bit angry - I understand the concept of trials, but not letting me use the free version was a deal breaker 🤷♂️
I understand how such tweaks improve activation rate, but I find them a bit distasteful.
Thanks for the feedback Anton! This could be a good topic to explore in a future post from Kyle. It's not related to activation but costs, in the set of tradeoffs we explored we landed on the reverse trial—so we can continue to offer a free plan with a gate instead of removing it entirely. You can immediately select a free plan if you choose. But completely understand if it's not right for you hopefully you'll find something that works
I understand the logic of the reverse trial - but what annoyed me is that I couldn't choose anything else, there was nowhere to try it out without leaving my credit card (by committing to the reverse trial). I understand the benefits of it, but as a user it makes me feel that getting money from me is more important that giving me a good experience, and that you 'hope' that I forget to cancel the trial on time.
In my opinion, a more honest reverse trial is to give the full version for 14 days, and then downgrade to the free one and prompt me to buy the full one.
I mean, if the full version is good, I would want to pay for it. And if I didn't enjoy it, I would probably cancel the payment anyway. And if I didn't cancel it on time, and was charged - this is where I think unfair money is made.
love it. 1) it reminds me of Linear and makes me wanna try Clay for its focus on UI 2) what a pivot from self-serve pro-sumer to teams and 3) nice to see their journey and month-1 retention curves.
🙌
Lovely overview, simple language and fun to read :)
I would be happy to here similar stories, but I’m curious to get more ‘juicy’ details - pricing for initial users for example, and some more metrics like the retention one (for example, did the switch to focus on teams affect the standalone users?).
This part is for Matthew - I went to check the pricing, and saw a free version, and $10 per month version. The free sounded good for starters, with 1000 contacts. I downloaded an app, and when I started the onboarding there were neither of the plans - only a 14 day trial for a $20 per month plan.
This made me a bit angry - I understand the concept of trials, but not letting me use the free version was a deal breaker 🤷♂️
I understand how such tweaks improve activation rate, but I find them a bit distasteful.
Glad you liked the post, Anton! I’ll defer to Matt on the specifics.
PS - it looks like the starter plan is $10 per month only with an annual commit (otherwise it’s $20).
Thanks for the feedback Anton! This could be a good topic to explore in a future post from Kyle. It's not related to activation but costs, in the set of tradeoffs we explored we landed on the reverse trial—so we can continue to offer a free plan with a gate instead of removing it entirely. You can immediately select a free plan if you choose. But completely understand if it's not right for you hopefully you'll find something that works
Hey Matt, thanks for the response :)
I understand the logic of the reverse trial - but what annoyed me is that I couldn't choose anything else, there was nowhere to try it out without leaving my credit card (by committing to the reverse trial). I understand the benefits of it, but as a user it makes me feel that getting money from me is more important that giving me a good experience, and that you 'hope' that I forget to cancel the trial on time.
In my opinion, a more honest reverse trial is to give the full version for 14 days, and then downgrade to the free one and prompt me to buy the full one.
I mean, if the full version is good, I would want to pay for it. And if I didn't enjoy it, I would probably cancel the payment anyway. And if I didn't cancel it on time, and was charged - this is where I think unfair money is made.