This is an awesome article Adam, cool to see how your team applied this. Tons of helpful learnings here. I am curious what you mean by lite/heavy manual PG when referring to tactics you're employing to drive conversion?
Good question – PG is our term for good old-fashioned prospecting (PG = pipeline generation). Once we see an account meaningfully engage and progress to Interested, we do our best to ramp up the PG and hit across multiple channels!
Very Interesting. Like the graphics and explanations.
Mindblowing article. Read many articles on process automation, but explaining in this details is first time I saw.
This is an awesome article Adam, cool to see how your team applied this. Tons of helpful learnings here. I am curious what you mean by lite/heavy manual PG when referring to tactics you're employing to drive conversion?
Thanks a ton, Dow!
Good question – PG is our term for good old-fashioned prospecting (PG = pipeline generation). Once we see an account meaningfully engage and progress to Interested, we do our best to ramp up the PG and hit across multiple channels!
This is really, really good. Thanks for sharing