Just this past week, I've learned how important llms.txt and llms-full.txt are for AEO/GEO. I thought it was a niche topic until I learned that:
a) 90% of B2B buyers are using ChatGPT and similar tools. If you're not doing AEO, you're invisible.
b) Anthropic (which knows a thing or two about LLMs) now has an llms.txt and llms-full.txt; marketers would do well to follow their example to succeed in the nacent world of AEO.
Curious to understand how to systematically build for the drift, as the SEO strategy was also to generate vast interconnected content for a topic cluster, like the shoe example.
Loads of junk advice on this topic online right now. But this article is the real deal. Thanks Kyle!
🙏 🙌
Just this past week, I've learned how important llms.txt and llms-full.txt are for AEO/GEO. I thought it was a niche topic until I learned that:
a) 90% of B2B buyers are using ChatGPT and similar tools. If you're not doing AEO, you're invisible.
b) Anthropic (which knows a thing or two about LLMs) now has an llms.txt and llms-full.txt; marketers would do well to follow their example to succeed in the nacent world of AEO.
Here are their files:
https://docs.anthropic.com/llms.txt (basically a markdown version of their doc sitemap)
https://docs.anthropic.com/llms-full.txt (markdown version of all their documentation)
There's a lot more to explain here, which is why I put together this video in case it's of interest: https://www.youtube.com/watch?v=3ERlcDoKqlE
Thanks for the tips. Already making adjustments to my approach.
Thank you, Kyle! Exactly the info I was desperately looking for. Condensed into one post.
Great post!
Any reason why you didn't mention inference time discovery and attempts like llms.txt?
Tried to keep this post simpler (101 level), but there’s room for a deeper dive in the future!
so so so good—many thanks for this in-depth guidance on AEO, Kyle!
Great to see some quantitative analysis coming to AEO (or whatever we end calling it).
Interesting point about Reddit… we will have to work on getting our name there.
Which AI platform do you find most useful to reaching your audience Chatgpt, Anthropric or Perplexity
Thank you Kyle.
Curious to understand how to systematically build for the drift, as the SEO strategy was also to generate vast interconnected content for a topic cluster, like the shoe example.