Very helpful tips and I’ll definitely revisit this point!
That said, wouldn’t you say you might be prone to survival bias?
You’re one of the most successful LinkedIn influencers, if not the most. These are some very practical tips that will help everyone, but the conclusion that LinkedIn isn’t going to shit is impossible to draw from your success.
Constructive feedback: I hate headlines like this. Your newsletter is so high quality and so valuable, I always appreciate reading it. Headlines like this are beneath you.
We are living in an attention economy, which is a gift economy. The best gift to give is your attention. Show people you are interested in them and their ideas by commenting and reposting. Do that several times a day. In addition to personal activities find 2-3 groups to participate in (I find it hard to do more than that). Begin by commenting on posts and linking to other people in the group. I manage the Design Thinking group on LinkedIn (415,000+ members). You want to find groups that are curated though, where group leaders are engaged and responsive.
That's cool for email subscriptions. A lot of people complain specifically about B2B lead generation / nurturing / conversion, not audience-building.
Can you share what LI did for your pipeline at OpenView and now Tremont?
Lemlist founders for sure are known LI troublemakers, but they're sales guys selling a 'get more sales' tool, so does that really count?
Pylon as of last report had like 500 customers (nice, but hardly a good sample size), and the other example was $100k ARR. Not saying it's all survivorship bias, but I'm not really seeing a strong case either.
I find that there's not a direct link between seeing a LinkedIn post --> becoming a lead or a customer. But it can be a critical touchpoint to connect with target accounts/buyers. And I've 100% seen that firsthand.
Sure, that'd be something! There's good data though that Twitter and other socials are bad at generating business, especially compared to investing similar time/$ in partnerships, referrals and even content marketing.
As per your post and experience, LI seems to sometimes break out of that in some surprising ways.
Kyle, your LinkedIn strategy is so on the money! And, inherent in that strategy is a major system limitation. LinkedIn has a "single account" problem, which makes it hard if 1) you're pivoting your business to a new market or 2) you serve several distinct market segments. I'm in this boat myself having pivoted from being a "tech" and "product management" expert (2009-2020) to a "career in tech" expert (2020-2024) to now "intelligent content systems AI builder" and "SaaS provider to the financial services space".
Migrating my content strategy on LinkedIn feels like turning around an oil tanker. It means finding a whole new cluster of influencers to engage with, hammering out a ton of new organic content for the new markets to "retrain" the LinkedIn algo and pairing this with an outreach strategy of connecting to 20 of my new ideal clients daily, so I can start skewing my LinkedIn network towards people who will engage with my new content.
Even with that, the challenge still remains - I'm serving 2 different markets and growing 2 different networks: 1) An AI Vibe Coding and Vibe Development market. I've chosen Substack, YouTube and X as the main platforms to grow my tribe of AI vibe coders and 2) A Financial Advisors market which is the target market for my SaaS products - here LinkedIn is my main content platform.
Do you see a sustainable way for a founder like me who talks to two different groups of people to successfully execute a content strategy for both markets on LinkedIn? Or should I keep the segmented platform approach with LinkedIn being siloed to my SaaS customer market?
I love it! How could you not mention your GOAT post that broke LinkedIn's algorithm 🤓 https://www.linkedin.com/posts/kyle-poyar_plg-product-ux-activity-7182014325505576962-KG3R/
Haha that was a wild post. Wrote it immediately post redeye... probably should do that more often!
Very helpful tips and I’ll definitely revisit this point!
That said, wouldn’t you say you might be prone to survival bias?
You’re one of the most successful LinkedIn influencers, if not the most. These are some very practical tips that will help everyone, but the conclusion that LinkedIn isn’t going to shit is impossible to draw from your success.
Fair point. No growth motion work for everyone, but hopefully this helps folks increase their chances to breaking through.
Constructive feedback: I hate headlines like this. Your newsletter is so high quality and so valuable, I always appreciate reading it. Headlines like this are beneath you.
Tried something different here & it's been polarizing. Won't abuse these subject lines!
Thanks for listening!
Congrats on the phenomenal growth!
We are living in an attention economy, which is a gift economy. The best gift to give is your attention. Show people you are interested in them and their ideas by commenting and reposting. Do that several times a day. In addition to personal activities find 2-3 groups to participate in (I find it hard to do more than that). Begin by commenting on posts and linking to other people in the group. I manage the Design Thinking group on LinkedIn (415,000+ members). You want to find groups that are curated though, where group leaders are engaged and responsive.
I love the gift bit!
The book "Show your work" keeps referencing this term
That's cool for email subscriptions. A lot of people complain specifically about B2B lead generation / nurturing / conversion, not audience-building.
Can you share what LI did for your pipeline at OpenView and now Tremont?
Lemlist founders for sure are known LI troublemakers, but they're sales guys selling a 'get more sales' tool, so does that really count?
Pylon as of last report had like 500 customers (nice, but hardly a good sample size), and the other example was $100k ARR. Not saying it's all survivorship bias, but I'm not really seeing a strong case either.
I find that there's not a direct link between seeing a LinkedIn post --> becoming a lead or a customer. But it can be a critical touchpoint to connect with target accounts/buyers. And I've 100% seen that firsthand.
Sure, that'd be something! There's good data though that Twitter and other socials are bad at generating business, especially compared to investing similar time/$ in partnerships, referrals and even content marketing.
As per your post and experience, LI seems to sometimes break out of that in some surprising ways.
I can't imagine, this post will not viral on LinkedIn :).. excellent, title..
Kyle, your LinkedIn strategy is so on the money! And, inherent in that strategy is a major system limitation. LinkedIn has a "single account" problem, which makes it hard if 1) you're pivoting your business to a new market or 2) you serve several distinct market segments. I'm in this boat myself having pivoted from being a "tech" and "product management" expert (2009-2020) to a "career in tech" expert (2020-2024) to now "intelligent content systems AI builder" and "SaaS provider to the financial services space".
Migrating my content strategy on LinkedIn feels like turning around an oil tanker. It means finding a whole new cluster of influencers to engage with, hammering out a ton of new organic content for the new markets to "retrain" the LinkedIn algo and pairing this with an outreach strategy of connecting to 20 of my new ideal clients daily, so I can start skewing my LinkedIn network towards people who will engage with my new content.
Even with that, the challenge still remains - I'm serving 2 different markets and growing 2 different networks: 1) An AI Vibe Coding and Vibe Development market. I've chosen Substack, YouTube and X as the main platforms to grow my tribe of AI vibe coders and 2) A Financial Advisors market which is the target market for my SaaS products - here LinkedIn is my main content platform.
Do you see a sustainable way for a founder like me who talks to two different groups of people to successfully execute a content strategy for both markets on LinkedIn? Or should I keep the segmented platform approach with LinkedIn being siloed to my SaaS customer market?