Fantastic post. Read it multiple times. My takeaway is establishing the strategic self serve pillars with assignment to ARR, payback, NDR goals, and how other platform team support them. Within those pillars, incorporate the tactical of creating data signals, relationship sales, usage based pricing, etc..
I lead the PLG effort at a compliance automation SaaS. In the last 1 year since launched, we have build a "PLG machine" from 0 to 1, iterating on positioning, the activation motion, and pricing. Now to sharpen the machine, I am shifting my focus on payback period, and demand gen on qualified sign-ups.
I am interested to learn more about:
1. I am not familiar with the term XDRs. Can you define what is XDRs?
2. What are some examples of synergy unlocks between XDRs and Demand Gen?
Hi Gaurav
Fantastic post. Read it multiple times. My takeaway is establishing the strategic self serve pillars with assignment to ARR, payback, NDR goals, and how other platform team support them. Within those pillars, incorporate the tactical of creating data signals, relationship sales, usage based pricing, etc..
I lead the PLG effort at a compliance automation SaaS. In the last 1 year since launched, we have build a "PLG machine" from 0 to 1, iterating on positioning, the activation motion, and pricing. Now to sharpen the machine, I am shifting my focus on payback period, and demand gen on qualified sign-ups.
I am interested to learn more about:
1. I am not familiar with the term XDRs. Can you define what is XDRs?
2. What are some examples of synergy unlocks between XDRs and Demand Gen?
1. By XDR, i mean SDR and BDRs
2. XDRs and Demand Gen often overlap where Demand Gen tries to build 1 to many programs in a personalized way, and XDRs follow up leads/contacts 1-1
Thank you so much for the kind words and taking the time to read the article, appreciate it.
This is gold 👏