As I mature in this leadership role, starting to learn that having that ability to "know" where to place those wedges & bets (the people to bet on), and who / who not to align with, is a huge founder strategic advantage. Curious if you've noticed/encountered this with any consistency with big PLG leadership. Thanks as always for the great post, Kyle! 🙏🏾
Great question, wish I had more of a crystal ball. Key things I look for: (a) thinking first and foremost in terms of the user/customer & their pain points rather than your specific business priorities, (b) being guided by intuition, but also being nimble to course correct & learn from the data — your intuition is a hypothesis that can be proved/disproved, (c) understanding how the action/decision fits into a broader growth loop that can power the business’ flywheel.
As a similar analytics product, the story really helps me understand how to grow in a PLG way. Especially it inspires me how to establish a wedge with Shopify ecosystem. Thank you Kyle.
As I mature in this leadership role, starting to learn that having that ability to "know" where to place those wedges & bets (the people to bet on), and who / who not to align with, is a huge founder strategic advantage. Curious if you've noticed/encountered this with any consistency with big PLG leadership. Thanks as always for the great post, Kyle! 🙏🏾
Great question, wish I had more of a crystal ball. Key things I look for: (a) thinking first and foremost in terms of the user/customer & their pain points rather than your specific business priorities, (b) being guided by intuition, but also being nimble to course correct & learn from the data — your intuition is a hypothesis that can be proved/disproved, (c) understanding how the action/decision fits into a broader growth loop that can power the business’ flywheel.
Love it man. Thank you! 🙏🏾👊🏾
As a similar analytics product, the story really helps me understand how to grow in a PLG way. Especially it inspires me how to establish a wedge with Shopify ecosystem. Thank you Kyle.
Glad to hear it, Alex!
Hi Kyle & Other Readers,
How do you suggest Self-Serve and Sales Assist work together? What are the roles/teams that focus on each of those functions?
"The takeaway: It’s about self-serve and sales-assisted working together, not self-serve versus sales-assisted."
Trying to understand the how the above works in practice!
Ryan
Here’s my best resource on that topic! https://kylepoyar.substack.com/p/your-guide-to-sales-assist
This is my first article since I subscribed to your Substack and I can vehemently say that I learnt something from it.
Thank you for the post.
Glad to hear it!