29 Comments

Dear Kyle, thanks so much for this collaboration. It was on my 2024 bucket list since I am a huge fan of Growth Unhinged and I am so happy we made it happen. Hopefully your community will find our take on how to kick things on helpful. Thanks again for being a role model in content creation and for this opportunity. Let's rock Q4!

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Dream team!

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Terrifically valuable content Maja & Kyle! Thanks for sharing.

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Dear Chuck, thank you so much for your feedback. We are glad you liked it. Since we launched this one, I have continued to work on the GTM Power Hour template - here are three examples of how the framework can be implemented in different stages of GTM https://miro.com/app/board/uXjVLHOb_YU=/ - hope you will enjoy this one too.

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Getting this tatted thanks

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Please don't :D But thanks so much for your feedback. We are so glad you liked it. Here are three examples for different stages https://miro.com/app/board/uXjVLHOb_YU=/ for a quick start. Have a great day & thanks again for your comment, made my day <3

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Maja is TOP in GTM topic 🚀 so happy to see this collaboration from you both!

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<3 Thanks so much! Glad you liked it.

We have to do a collab soon too.

Still on our 2024 bucket list.

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I love this! A couple of questions for you:

1. How are you thinking of GTM stages within the context of the more conventional business/corporate lifecycle? Curious if you see these GTM stages being nested within the Growth phase?

2. How do you view the difference between motions and channels? For example: both inbound and outbound sales and/or marketing activities can include the involvement of partners. To me a "motion" is traditionally a set of channels, tactics AND activities/processes focused on segments or audiences. So it's essentially how a company assembles their machinery vs. the cogs themselves.

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Hello friend! Glad you liked this post, thanks for your feedback & your questions are fantastic! 1. Just in https://knowledge.gtmstrategist.com/p/enterprise-gtm-strategy-unpacked - when I work with larger organizations, the main challenge usually is that we aim to align GTM processes and support product lifecycle sooner rather than "here is my product - now we need 50K users. 2. Love this question - partially answered here https://knowledge.gtmstrategist.com/p/go-to-market-actions-to-get-customers - I like to think of motions as combination of channels that predictably and scalably bring customers - for example - one of my GTM Motions is inbound = LinkedIn + Substack + Collabs with other creators. In this article I showed how LinkedIn can be used across different GTM motions https://knowledge.gtmstrategist.com/p/why-linkedin-matters-or-not-5-strategies - if you need more info, I am happy to connect on LinkedIn so I do not spam too many of my articles under Kyle's post. Thanks again for your interest & have a great weekend!

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Stellar insights!

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Woooow, just wow. Every time I receive this newsletter I discover some much useful content. This edition is top notch!

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Thanks so much, Andrea! We are happy you enjoyed the post! Hope you will take the GTM Power Hour for a spin! It is fun and insightful :)

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Thanks for sharing!

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Is is really helpful.

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Thanks for your feedback. Now, let's build it! https://join.gtmstrategist.com/power-hour Good luck!

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Valuable content, Thanks for sharing!

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Thanks so much for your feedback- really glad you enjoyed it! Hope you will take GTM Power Hour for a spin. It works <3 https://gtmstrategist.com/resources/power_hour/

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This is a great breakdown of the GTM journey, especially the focus on iterative validation and evolving from Early Customer Profiles (ECP) to Ideal Customer Profiles (ICP). Also, your emphasis on speed - spinning the PMF cycle faster is spot on. It's not about perfection but about getting enough traction to iterate meaningfully.

This was an insightful read—thanks for sharing!

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Hey Wasim! Thank you so much for your feedback. I'm glad you enjoyed the article. I believe the ventures we build are machines for validating hypotheses and experimenting fast. I do not like insecurity as a person. It is more meaningful to me to "know what is up" as soon as possible than to hold an option open for months. Brings more peace. Here is v02 of the model https://miro.com/app/board/uXjVL25SNmA=/?share_link_id=346154291654 - I've tried to apply it to different stages of product market fit. It works, but it needs more tweaks. Check it out if you are interested. Have a great holiday break, and thanks again for your valuable feedback.

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Understanding the problem is the foundation for everything else. If you don’t know what problem you’re solving, then why are you in business?

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A machine to replicate case studies? :D dunno.

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Good advice. Can I translate part of this article into Spanish with links to you and Maja, and a descripción of your newsletter?

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Sure, I am launching a Spanish version of the book with Product Hackers next week, so that would be perfect. Thanks so much.

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Good !!! If you provide the details, I can add it to your details.

I wrote this in Spanish, in the section where I translated your article:

"By: Maja Voje

Note: This part of the article was originally written by Maja Voje - better known as the GTM Strategist - in Growth Unhinged, Kyle Poyar's weekly newsletter that explores the hidden playbooks behind the fastest growing startups.

Maja has worked with over 350 startups to develop early-stage GTM strategies and generously shares her insights in her newsletter and on LinkedIn. In this article, she explains how to build your GTM strategy from scratch (pro tip: you need an initial customer profile before you get to an ICP; see below on this concept)."

The article is here, I can add/delete what you want:

https://emprender.substack.com/p/como-construir-tu-estrategia-de-salida

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Very nice, you act fast! Respect!

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Yes, because I'm afraid that the work will pile up...

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Your early customers are the bridge to your ideal customers.

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I think so too.

Before there is the "ideal" there is early :D

https://knowledge.gtmstrategist.com/p/before-there-is-ideal-there-is-early

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