Kyle Poyar’s Growth Unhinged

Kyle Poyar’s Growth Unhinged

How to differentiate your product

Part 2 of Anthony Pierri's definitive product positioning framework

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Anthony Pierri
Dec 18, 2024
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👋 Hi, it’s Kyle and I’m back with a 🔥 edition of Growth Unhinged, my newsletter that explores the unexpected behind the fastest-growing startups.

As it gets easier to build software and AI products, it gets harder to differentiate them. Thankfully, Anthony Pierri of FletchPMM has helped 300 B2B startups better position their products to break through the noise. Now he’s sharing Fletch’s proprietary positioning framework (and positioning canvas) with the rest of us.

This is the 2nd and final part of the 6,500 word series. Don’t forget to catch up on part one — building your positioning strategy and choosing your target customer segment.

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A guest post by
Anthony Pierri
Website messaging for early stage B2B horizontal startups | Elder Emo
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