This is an excellent article on competitive positioning with very crisp examples in terms of target audience and reasons to care. So many companies are fuzzy/muddy on these points. I would suggest adding a 5th element: How much is this worth (to the customer)?
This is an excellent article on competitive positioning with very crisp examples in terms of target audience and reasons to care. So many companies are fuzzy/muddy on these points. I would suggest adding a 5th element: How much is this worth (to the customer)?
really good point
Great edition
🙌