Decoding the true state of gen AI SEO with expert Eli Schwartz
can you clarify your claim of "backlinks won't matter", with some reasoning or maybe even some data to back that theory? Because while Gen AI might stop the users from clicking to the websites less, Google still needs to decide where to get their data from - and what to show in the SERPs. As long as there is a need for SERPs, and understanding where the information is reliable, links will matter.
I'd like to hear your thoughts on why you believe this will change significantly.