Annual billing significantly boosts LTV and retention.
It also enhances user reactivation efforts.
Essentially, the most effective strategy involves creating sunk costs for the user.
However, this is all contingent on the product delivering genuine value; otherwise, it can lead to a high volume of refund requests. This is where an AI Agent can be utilized to automate the refund recovery process.
For instance, you could develop an operations Agent aligned with the user lifecycle. This Agent could then attempt to retain users seeking refunds by negotiating (e.g., offering discounts) or providing personalized services, which has a considerably lower marginal cost compared to employing human customer service representatives.
Product marketing covers most of the tactics which is wild that more founders and teams don't think about really optimizing their PMM efforts 🤔
Lost of value in this post, thank you. Wondering what the low-hanging fruit are for Newsletter Operators that they can do right away?
Annual billing significantly boosts LTV and retention.
It also enhances user reactivation efforts.
Essentially, the most effective strategy involves creating sunk costs for the user.
However, this is all contingent on the product delivering genuine value; otherwise, it can lead to a high volume of refund requests. This is where an AI Agent can be utilized to automate the refund recovery process.
For instance, you could develop an operations Agent aligned with the user lifecycle. This Agent could then attempt to retain users seeking refunds by negotiating (e.g., offering discounts) or providing personalized services, which has a considerably lower marginal cost compared to employing human customer service representatives.