Our first try at PLG nearly failed. Here's what we did next.

How one startup 6x-ed their activation and 5x-ed free-to-paid conversion

and

Jan 08, 2025

∙ Paid

👋 Hi, it’s Kyle and I’m back with a 🔥 edition of Growth Unhinged, my newsletter that explores the unexpected behind the fastest-growing startups.

Up today: Navattic’s growth team — specifically Raman Khanna (Head of Product Growth) and Natalie Marcotullio (Head of Growth & Operations) — join Growth Unhinged in what might be our most tactical guest post ever. They unpack how Navattic 6x-ed activation and 5x-ed free-to-paid conversion — and bring all the receipts to help you do it, too (there are 15 product screenshots). Hope you enjoy it as much as I did.

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A guest post by

Raman Khanna

Product Growth Lead at Navattic focusing on product-led growth (onboarding, activation, monetization, retention) and supporting GTM strategy. Reach me at: raman.khanna@navattic.com.

A guest post by

Natalie Marcotullio

2x solo marketer with a background in SEO and digital marketing for B2B sales and marketing SaaS. Now focus on full-funnel marketing, GTM strategy, and improving the digital buyer experience.