Very well explained — some of it feels "intuitive" but really like the way you laid it all out (and emphasized that it comes down to somewhat qualitative decisions and ownership of your positioning).
This is a great breakdown of positioning strategy, and I couldn’t agree more with your points about it being a strategic bet rather than something easily testable. It’s tempting to think that an A/B test or heat map could validate a positioning decision, but as you pointed out, this approach often misses the bigger picture. Positioning sets the foundation for everything - go-to-market, product design, even pricing - and those elements can’t be captured by quick experiments. It’s a long-term commitment that requires confidence and clarity.
I also found the focus on use case-based segmentation incredibly insightful. Segmenting by activities and workflows resonates because it ensures alignment between what customers actually need and how the product delivers value. This kind of segmentation not only leads to sharper messaging but also prioritizes meaningful solutions over generic targeting. It’s a much more pragmatic and customer-focused approach to identifying target markets.
Another Great article of information - I look forward to your emails as it is always something I can learn from - this one will take some time to digest as it is full of great information. Well done, and THANKS
Very well explained — some of it feels "intuitive" but really like the way you laid it all out (and emphasized that it comes down to somewhat qualitative decisions and ownership of your positioning).
This is a great breakdown of positioning strategy, and I couldn’t agree more with your points about it being a strategic bet rather than something easily testable. It’s tempting to think that an A/B test or heat map could validate a positioning decision, but as you pointed out, this approach often misses the bigger picture. Positioning sets the foundation for everything - go-to-market, product design, even pricing - and those elements can’t be captured by quick experiments. It’s a long-term commitment that requires confidence and clarity.
I also found the focus on use case-based segmentation incredibly insightful. Segmenting by activities and workflows resonates because it ensures alignment between what customers actually need and how the product delivers value. This kind of segmentation not only leads to sharper messaging but also prioritizes meaningful solutions over generic targeting. It’s a much more pragmatic and customer-focused approach to identifying target markets.
Another Great article of information - I look forward to your emails as it is always something I can learn from - this one will take some time to digest as it is full of great information. Well done, and THANKS