Love the way it is done. It isn't easy to find talking about CX in Saas, the long-term involved, and how to integrate THE X from the beginning in the loop.
X goes beyond sales and impacts more broadly in the recurring revenue models.
Absolutely customer-centric approach starting from a journey mapping and designed from the customer side to the business side, not the other way around.
Maybe GTM strategies have another view to ponder integrating this model.
I like this a lot! True PLG seems far away in the B2B SaaS world I live in, but SLG seems antiquated. Scaled CX is the term I’ve been searching for to describe an ideal B2B SaaS sales motion, thanks for sharing!
I would love to hear more about what you mean by “work on different parts of the customer journey (usually post-sales only, which is an antiquated practice if not an overall concept to say the least!)”
In particular, are you hoping that CX would have some role in pre-sales? If so, how do you see that?
Love the way it is done. It isn't easy to find talking about CX in Saas, the long-term involved, and how to integrate THE X from the beginning in the loop.
X goes beyond sales and impacts more broadly in the recurring revenue models.
Absolutely customer-centric approach starting from a journey mapping and designed from the customer side to the business side, not the other way around.
Maybe GTM strategies have another view to ponder integrating this model.
Thanks for the kind words Jose!
I like this a lot! True PLG seems far away in the B2B SaaS world I live in, but SLG seems antiquated. Scaled CX is the term I’ve been searching for to describe an ideal B2B SaaS sales motion, thanks for sharing!
Thanks for reading Eliannah!
Glad it resonated with you, Eliannah!
I would love to hear more about what you mean by “work on different parts of the customer journey (usually post-sales only, which is an antiquated practice if not an overall concept to say the least!)”
In particular, are you hoping that CX would have some role in pre-sales? If so, how do you see that?