A lot of important ideas and insights here that we will apply to Valio. Really appreciate Kyle's willingness to share this work and to put it in context for us.
The list is great and comprehensive, five cents from my side:
— Leveraging "Healthy friction" and using an "investments loop" as a strategy to increase stickiness to the product (it's similar to the "Ikia effect", if the user invested effort into uploading data, there's a higher intent to come back = higher motivation)
— Asking about proficiency level with similar tools and treating these categories differently. Sometimes too much education can be an example of "unhealthy" friction for more experienced users (e.g. joiners with a higher intent).
Thanks to you both sharing, this is great. It really mapped out the flow and reasoning. Amazing!
A lot of important ideas and insights here that we will apply to Valio. Really appreciate Kyle's willingness to share this work and to put it in context for us.
This was an amazing case study Yaakov. I definitely resonate with the message of "empathy first" when building better experiences in the product.
Fantastic insights Yaakov and Kyle 👏
The list is great and comprehensive, five cents from my side:
— Leveraging "Healthy friction" and using an "investments loop" as a strategy to increase stickiness to the product (it's similar to the "Ikia effect", if the user invested effort into uploading data, there's a higher intent to come back = higher motivation)
— Asking about proficiency level with similar tools and treating these categories differently. Sometimes too much education can be an example of "unhealthy" friction for more experienced users (e.g. joiners with a higher intent).
— Checklists as a method 💯
P.S. For those who might want to dive deeper, I'm also launching a course to help teams create a great Self-service Onboarding in April: https://maven.com/growth-course/self-serve-onboarding