Thanks for sharing the detailed insights! I currently work in a traditional enterprise, non SaaS business and have started to look at CAC payback more closely. It's interesting to see these numbers for SaaS as our payback period across different product segments is not significantly different from what you have shared.
Thanks for sharing the detailed insights! I currently work in a traditional enterprise, non SaaS business and have started to look at CAC payback more closely. It's interesting to see these numbers for SaaS as our payback period across different product segments is not significantly different from what you have shared.