I am a huge fan of the winning by design model, I have read all the books and if you jump into Lucid Chart, they have shared all their models so you can dig deeper into the workflows. Such a great model and use case to build a revenue team / account based team approach. It is so important, or what I think is key, is to bring sales, marketing, and success together to build a culture of 'everyone is in sales, marketing, and account success' culture. I am still working to build this but thanks for sharing this, got me to realize I need to double down.
Thank you for this article which present great ideas. On my end, I have been following most of the principles for a while. Where I get confused the most is implementing my CRM to efficiently track the power of an account based strategy. It’s mostly about the “measuring section” of your article. Do you have any recommendation on the later please ?
I am a huge fan of the winning by design model, I have read all the books and if you jump into Lucid Chart, they have shared all their models so you can dig deeper into the workflows. Such a great model and use case to build a revenue team / account based team approach. It is so important, or what I think is key, is to bring sales, marketing, and success together to build a culture of 'everyone is in sales, marketing, and account success' culture. I am still working to build this but thanks for sharing this, got me to realize I need to double down.
Awesome article. Super relevant to startups especially those targeting specific customers ex: life sciences or research centers.
Glad you liked it! 🙌
Very nice insightful article.
Hey Kyle,
Thank you for this article which present great ideas. On my end, I have been following most of the principles for a while. Where I get confused the most is implementing my CRM to efficiently track the power of an account based strategy. It’s mostly about the “measuring section” of your article. Do you have any recommendation on the later please ?