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Kyle - this article resonates with me a lot.

I am in the process of improving our PQL processes and working cross functional, slowly learnt and discovered the same things you mentioned here.

I will be reading your newsletter like a hawk :)

- Kushank, Sales and Growth Strategy, LambdaTest

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Glad to hear it!

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Great write-up Kyle! Stoked to see folks starting to operationalize product usage data!

-Brendan, Co-founder & CEO of Groundswell (www.trygroundswell.com) 🤘

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Thanks Brendan! Love the name Groundswell by the way

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Thanks :) Hopefully, others will pick up that it refers to a "groundswell" of users/usage building within a company! AKA PLG. :)

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