How to get started on your PQL journey
Kyle - this article resonates with me a lot.
I am in the process of improving our PQL processes and working cross functional, slowly learnt and discovered the same things you mentioned here.
I will be reading your newsletter like a hawk :)
- Kushank, Sales and Growth Strategy, LambdaTest
Glad to hear it!
Great write-up Kyle! Stoked to see folks starting to operationalize product usage data!
-Brendan, Co-founder & CEO of Groundswell (www.trygroundswell.com) 🤘
Thanks Brendan! Love the name Groundswell by the way
Thanks :) Hopefully, others will pick up that it refers to a "groundswell" of users/usage building within a company! AKA PLG. :)
Kyle - this article resonates with me a lot.
I am in the process of improving our PQL processes and working cross functional, slowly learnt and discovered the same things you mentioned here.
I will be reading your newsletter like a hawk :)
- Kushank, Sales and Growth Strategy, LambdaTest
Glad to hear it!
Great write-up Kyle! Stoked to see folks starting to operationalize product usage data!
-Brendan, Co-founder & CEO of Groundswell (www.trygroundswell.com) 🤘
Thanks Brendan! Love the name Groundswell by the way
Thanks :) Hopefully, others will pick up that it refers to a "groundswell" of users/usage building within a company! AKA PLG. :)