How to attract an audience for your product
BigCommerce also played it neutral in that list by listing the competitors in alphabetical order. So, Shopify was way down and BigCommerce was anyway the first... Unless, they chose to not list any competitors starting with A.
Very interesting. I was surprised by the HubSpot 'word of mouth' number. I wonder how much of this is nurtured through interactions on social media, especially on LinkedIn, Reddit and depending on the offer even things like TikTok. I wonder if we need a new concept to support content marketing, conversation marketing. I manage the 188,000 member design thinking group on LinkedIn. We get a lot of link spam and I reject about 95% of posts. But I do allow in posts that are meant to trigger conversations and I am more lenient with people who engage in conversations.