Discussion about this post

User's avatar
Caleb Zimmermann's avatar

This was a great read!

Expand full comment
Steven Forth's avatar

At Ibbaka we were working with a company recently part of whose core functionality was to create proposals. The proposals generally go to company's in adjacent markets. So the more proposals generated the more exposure they get in their target markets. We suggested that they not use proposals as a usage based pricing metric but rather the number of proposals that get turned into a contract (something they also help to manage). Another example f where virality can be powerful is trusted referral networks. Here the virality can be dampened by the 'trust' factor but the quality of the connections built is correspondingly higher.

Expand full comment
3 more comments...

No posts