10 Comments

It was SO FUN to work on this article. Thanks for the opportunity, Kyle!

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This was so so actionable and I think every reader could try at least one of these quick wins. Thanks for sharing these with readers 🔥

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I've seen mixed results with apply vs. register - but only because many people make the linguistic switch without genuinely making the event exclusive by nature. So it doesn't come across sincerely.

However, the approaches relating to authentic praise, generating reviews, and giving recommendations on LinkedIn are incredibly smart and worth exploring.

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Thanks for the extra data point re apply vs register, Richard!

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Thanks for everything you share - loving the newsletter

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Wow Tom massive respect. these are such fun and easy to execute ideas. Thank you for sharing!!!!

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Thank you 🙌

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These are all great ideas. Would love if this were an ongoing series.

My only doubt is about the ad libraries win. Companies change their ads all the time. Not sure there’s much you can steal there. Besides, what works for them may not work for you.

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Tom, these are great quick wins for small marketing teams. Thanks for sharing! Kyle, keep putting out amazing content. I'm always excited to see a new substack from you in my inbox!

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Hey Tom!

I was going through the list and got quite intrigued by Win #4: Review-generation competition. It sounds like an excellent initiative! Could you possibly share more details about it? I'm eager to understand how it works and how I might be able to implement it or participate. If it's a bit detailed to explain here, feel free to drop me an email at kevin@arounddeal.com. I'm all ears and excited to learn more about this creative idea!

Thanks a bunch!

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