
Dee Kapila is a dynamic, trilingual, award-winning SaaS and AI customer experience executive with over 15 years of international experience spanning hypergrowth startups, scale-ups, corporations, non-profits and government organizations alike. Her experience in product and customer experience across AI-first, PLG and SLG orgs give her unique lenses through which to drive high impact for customers at scale. Dee is currently building the Scaled Customer Experience team @ Fin, where she leads customer success, customer education, AI and automation teams. Prior to intercom Dee built the Scaled CX function at Miro from the ground up, led Visa's global Product and Technology Strategy function, and was a founding member of Box's Professional Services team, growing the practice globally in Austin and LATAM as the company scaled to IPO. In another life, Dee worked in journalism, building out streaming content services, apps and microsites in public radio with partners like NPR, PRX and the BBC, as the industry went through massive disruption to the traditional monetization model. Dee lives in Austin with her family. For more on customer experience and her notes from the field, follow along at: - https://deekapila.substack.com - https://www.linkedin.com/company/cxetera