Growth Unhinged—Exploring the unexpected behind the fastest-growing startups
Welcome to Growth Unhinged by Kyle Poyar.
Every week, I take a closer look at the playbooks behind the fastest growing startups. Expect in-depth case studies and deep dive takes on pricing & packaging, practical applications of AI, marketing, SaaS benchmarks, product-led growth (PLG) and much more.
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“Probably the best resource out there on the art and science of product-led growth.” - CJ Gustafson, Mostly metrics
“The noise-to-value ratio here is INSANE. It's the go-to recommendation for tech leaders and startup founders. 100% clean insights here.” - Tom Orbach, Marketing Ideas
“Fantastic strategies and learnings on growth.” - Zachary DeWitt, Notorious
“All things PLG & pricing for enterprise software is here.” - Shomik Ghosh, Software Snack Bites
👋 About Kyle Poyar
Hi, I’m Kyle Poyar, the creator and writer of Growth Unhinged. I’ve spent the past 15 years helping software startups fuel growth, monetize their products, and become category leaders.
I was previously an Operating Partner at OpenView ($2.4B AUM) from 2016-2024 where I led marketing and partnered with portfolio founders on scaling revenue from $1 to $100M+ ARR. Fun fact: we coined product-led growth (PLG) and turned it into a household term in tech. Before that I was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in pricing and packaging.
When I’m not writing about growth, you can find me playing tennis 🎾, cooking Mediterranean food 🍳, hiking 🥾, attempting to finish a Barry’s workout 💪 or hanging out in Boston.
