Growth Unhinged — Practical advice on startup marketing, pricing, and growth
Welcome to Growth Unhinged with Kyle Poyar.
Every week Growth Unhinged shares practical advice on startup marketing, pricing, and growth. Expect data-rich reports, tactical deep dives, and case studies featuring some of the fastest-growing startups. Of course, there are also plenty of practical applications of AI as well.
Focus areas: Pricing and packaging, GTM strategy, AI GTM plays, product-led growth (PLG), SaaS benchmarks, startup growth stories.
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“Probably the best resource out there on the art and science of product-led growth.” - CJ Gustafson, Mostly metrics
“The noise-to-value ratio here is INSANE. It's the go-to recommendation for tech leaders and startup founders. 100% clean insights here.” - Tom Orbach, Marketing Ideas
“Fantastic strategies and learnings on growth.” - Zachary DeWitt, Notorious
“All things PLG & pricing for enterprise software is here.” - Shomik Ghosh, Software Snack Bites
👋 About Kyle Poyar
Hi, I’m Kyle Poyar, the creator and writer of Growth Unhinged. I’ve spent the past 15 years helping tech startups fuel growth, monetize their products, and become category leaders.
I was previously an Operating Partner at OpenView ($2.4B AUM) where I led marketing and partnered with portfolio founders on scaling revenue from $1 to $100M+ ARR. Fun fact: we coined product-led growth (PLG) and turned it into a household term in tech. Before that I was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in pricing and packaging.
When I’m not writing about growth, you can find me playing tennis 🎾, cooking Mediterranean food 🍳, hiking 🥾, attempting to finish a Barry’s workout 💪 or hanging out in Boston.
Interested in working with Kyle? Learn more.
