Best of Growth Unhinged

In March 2021 I took a leap into the unknown with a weekly newsletter, Growth Unhinged — my unorthodox take on how to grow even faster.

Since then I’ve written nearly 200 issues (🤯) and Growth Unhinged reaches a community of 80,000+ readers.

Whether you’re new to Growth Unhinged or looking to catch up, here’s an organized list of the best hits spanning most popular, acquisition, conversion, monetization, retention, benchmarks, case studies and more 👇

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🤩 Most popular

• How to build your GTM strategy from scratch

• How to use Deep Research for GTM

• Customers don’t care about your AI-powered feature

• The definitive SaaS homepage framework

• From selling access to selling work (and what it means for you)

• Your guide to GTM metrics 2.0

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✨ AI for GTM

• You should be playing with AI agents for marketing

• You should play with vibecoding for GTM

• The best automated GTM plays you’re not running

• How to get recommended by ChatGPT

• Case study: Inside advanced AI marketing workflows at SafetyCulture

• Your next job will require AI skills

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📖 Case studies

• The emerging startup playbook

• Inside Lovable’s path to $30M+ ARR in 4 months

• Aha!’s bootstrapped journey to $100M+ ARR

• Inside Hotjar’s bootstrapped PLG strategy

• Your guide to Webflow’s $4B PLG engine

• Intercom’s decisive bet on AI

• Inside Fyxer’s path from $1 to $17 million in 8 months

• Inside Replit’s path to $100M ARR

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📣 Marketing and acquisition

• Report: What’s working in GTM right now

• How to build your GTM strategy from scratch

• The definitive SaaS homepage framework

• Your guide to GTM metrics 2.0

• ICP marketing done right

• This is NOT your value prop

• Your guide to product virality

• Why SaaS companies need a media strategy

• You need a better content strategy

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✨ AI discovery and answer engine optimization (AEO)

• How to get recommended by ChatGPT

• How to turn ChatGPT into your best pipeline source

• Traffic is no longer a reliable growth metric

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📈 Growth and conversion

• The best growth advice of 2024

• The new UX era: Inside AI prompt journeys at 40+ products

• The surprising patterns behind viral AI products

• Steal these brilliant growth tactics

• The evolution of Miro’s user onboarding

• Surprising lessons from 20,000 growth experiments

• Your guide to product-led onboarding

• Who owns “growth” at a PLG company?

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🤑 Pricing and monetization

• The state of B2B monetization in 2025

• Your pricing is (probably) broken

• From selling access to selling work (and what it means for you)

• What’s changing with AI monetization

• Your guide to PLG pricing 201

• Your guide to reverse trials

• Your guide to SaaS packaging 201

• Why everyone’s switching to AI credits

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🤝 Sales and expansion

• The best automated GTM plays you’re not running

• Do you need a GTM engineer?

• Your guide to outbound automation

• Your guide to PLG and sales in 2023

• Your guide to product-led sales

• Your guide to sales-assist

• From random to unified GTM in 30 days

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😍 Customer retention

• Your guide to support and PLG

• Here’s how to stop churn

• Can’t we do better than NPS?

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📊 Metrics, benchmarks and strategy

• Your guide to the 2025 SaaS benchmarks

• The odds of making it: A new look inside startup growth

• Your guide to GTM metrics 2.0

• Your guide to the 2024 SaaS benchmarks

• Your guide to GTM metrics 2.0

• Your guide to SaaS metrics 2.0

• Ten of the best SaaS growth charts

• Your guide to ARR per employee

• Your guide to PLG benchmarks

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