Surprising lessons from 20,000 experiments

An inside view into what works (and what doesn’t) to improve website conversion

Welcome back to the 12th edition of The Gist by Growth Unhinged where I give you one specific action item to grow faster. Past editions have covered how to deal with fake accounts, how to ask about willingness-to-pay, revisiting your automated email program, and rethinking “time savings” as your central value proposition.

In this edition: what growth experiments not to run. Specifically, what you shouldn’t add to your website, statistically speaking. Yes, this is your excuse to kill something from your backlog (finally!).

Helping me out is Andres Glusman, former VP of product and growth at Meetup and current founder and CEO of DoWhatWorks. Andres and his technology have detected and analyzed growth experiments from every major brand – more than 20,000 experiments and counting. DoWhatWorks uses that data to help major brands grow faster. Now they’re letting Growth Unhinged readers use some lessons from everyone’s tests to get better results.

Let’s dive in 👇