Welcome back to the 11th edition of The Gist by Growth Unhinged where I give you one specific action item to grow faster. Past editions have covered how to ask about willingness-to-pay, revisiting your automated email program, and rethinking “time savings” as your central value proposition.
In this edition: what to do when your free trial attracts fake accounts (think: bots, repeat signups, spam).
Helping me out are Yash Terkriwal and Eric Engoron, growth leaders at Clay — the fast growing startup that helps teams scale personalized outbound (not to be confused with the relationship management tool of the same name). In just one month, Clay added >$150k in incremental ARR and saved >$175k in credit costs just by stopping fake accounts. Let’s dive in 👇
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