Your guide to outbound automation
How Thena generates the output of 5-10 sales reps without hiring BDRs or SDRs
👋 Hi, it’s Kyle from OpenView. I’m back with a 🔥 edition of Growth Unhinged. Today I’m tackling the somewhat controversial topic of outbound automation, aka scaling outbound acquisition without hiring BDRs or SDRs.
My two cents: it sounds like a fad, but automated outbound is worth exploring. That’s especially true for SMB-focused or product-led businesses where traditional outbound would be prohibitively expensive. (I previously wrote about outbound and PLG last July.)
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