Time savings is NOT your value prop
The Gist: move away from time savings in order to get past the CFO
Welcome back to the eighth edition of The Gist by Growth Unhinged.
The Gist is my attempt to get to the point — giving you one specific action item to grow faster. You can catch up on the most popular editions here:
Today, we’re focusing on value propositions.
Most software helps customers save time by automating work that would normally be done manually with pencil-and-paper or spreadsheets. Automation and AI-centric products further streamline work and accelerate these time savings. We’ve all seen the viral Twitter threads on how to shave hours off your day with AI, haven’t we?
My take: time savings is NOT your true value proposition.
Let’s dive in 👇
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