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Oliver Buchannon
Kevin Indig

I advise leaders at Meta, Ramp, hims, Upwork, and others on Organic Growth. I also write Growth Memo, a weekly newsletter read by 26,000+ leaders at Amazon, Google, Meta, and the New York Times. And I've shared insights on stages from Sydney to New York to London.

How to measure the impact of AI search the right way

How to measure the impact of AI search the right way

Why traffic is the wrong way to think about AEO, and what to measure instead

Jul 15, 2026

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Kevin Indig

Kyle Poyar’s Growth Unhinged

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