The surprising patterns behind viral AI products

A deep dive into Bolt, Cursor, Granola, PhotoRoom, Replit and more

Feb 23, 2025

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👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.

I’ve had a blast testing out new AI products for note taking (Granola), photo editing (PhotoRoom, Aftershoot) and even app building (Replit, Bolt). What’s been fascinating is seeing new 🔥 UX patterns emerge that I haven’t seen before. Turns out I’m not alone: these products are reaching millions of users and tens of millions in ARR in a matter of weeks. Repeat contributor Yaakov Carno — founder of Valubyl and author of the Product Led Growers newsletter — unpacks the subtle UX choices that are leading to breakout growth.

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A guest post by

Yaakov Carno

Founder of Valubyl: The PLG studio for B2B SaaS. We fix activation and retention so you can scale with product-led growth. You can reach me on LinkedIn or at yaakov@valubyl.com :)