Bootstrapping to 8.5+ million end users

Inside Uscreen’s journey to $20 million ARR and beyond

This startup has gone from creator economy pioneer to the poster child of a successful bootstrapped product-led SaaS business.

I’m talking about Uscreen, which helps video-based entrepreneurs and creators monetize their content. You might not have heard of Uscreen, although the odds are high that you’ve interacted with its products in some way, shape or form.

Here’s a quick rundown:

• Founded in 2015 by PJ Taei, an immigrant, college dropout and founder (x2)

• Used by 25,000+ creators and supporting 8.5+ million end users in 95 countries

• Bootstrapped to $20 million ARR and 140 employees (and growing!)

PJ was kind enough to share Uscreen’s incredible journey with Growth Unhinged readers. Read on to learn why bootstrapped companies tend to be product-led from the beginning, the early playbook for betting on SEO to keep customer acquisition costs low, and Uscreen’s recent decision to lift the credit card requirement from its free trial (even though it caused an immediate 40% hit to new self-servi…