Product-led growth has come to nearly every corner of productivity tooling. That is, every corner except for arguably the world’s largest software category: CRM.
CRM remains a top-down purchase where implementation is a process and where the lion’s share of the market is dominated by decades-old players. The case for disruption essentially writes itself.
Of course, many have tried or are trying. There’s Pipedrive in the pipeline management space (exited to Vista Equity at a $1.5B valuation) and HubSpot’s free CRM. Monday.com played up their sales CRM product in its latest earnings call, claiming that the product has already been adopted by 5,000+ accounts. Many folks give up on off-the-shelf tools and stitch together Airtable and Notion with hot glue and a prayer.
One new entrant I’ve been tracking is Attio, which emerged in March 2023 with a fresh $23.5M Series A. The day after announcing their funding news, Attio rose to #1 product of the day on Product Hunt, garnering 1,442 upvotes. …
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